CRAN

adoption 0.6.2

Modelling Adoption Process in Marketing

Released Apr 1, 2019 by Martin Schlather

This package cannot yet be used with Renjin it depends on other packages which are not available: RandomFieldsUtils 0.5.3 and tkrplot 0.0-24

Dependencies

RandomFieldsUtils 0.5.3 tkrplot 0.0-24 quadprog 1.5-6

The classical Bass (1969) model and the agent based models, such as that by Goldenberg, Libai and Muller (2010) have been two different approaches to model adoption processes in marketing. These two approaches can be unified by explicitly modelling the utility functions. This package provides a GUI that allows, in a unified way, the modelling of these two processes and other processes.

Source

R
C
C++

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